Since I started designing my own label in 2001 I’ve had various branding for ‘e’ or Easton. I wonder if anyone ever noticed the more subtle ones?

Jeans style stitch

These bags were from my second ‘Velo’ collection in the early 2000’s. As the simple shaped bag design had 2 pockets on the front, I wanted to add a stitch detail like you see on jeans pockets. Inspired by Levis, Wrangler, et al, I designed my own embroidered double stitched loop on the left hand pocket moving over to an ‘e’ on the right hand one.

Quilting

A couple of years later on, I fell in love with a million colours in a fabulous satin feel nylon material but as it wasn’t thick like leather, I decided to quilt it and came up with a new design using my loop and ‘e’ in the quilting stitch.

I named this collection ‘Polar’ as the bags looked like warm, cosy quilted jackets you might need on a polar expedition. The vibrant outer colours also had super bright contrast linings, making many owners wish their bags were reversible!

Suede and Simple

Another idea came to me when I found some gorgeous super soft suede leathers in fabulous muted colours. This time I let the leather do the talking and simplified my loop and ‘e’ to just the ‘e’.

Tokyo Jeans

I used to travel a lot with companies I’ve previously worked for and Tokyo was one of my favourite shopping destinations.

Very often, Japanese design is super simple looking, understated but beautiful, so when I found an Italian waterproof canvas in a clean black twill, I decided to re-visit my jeans stitch design and I called the collection ‘Tokyo’.

E is for Easton

On all the designs shown above, there’s also a mini ‘easton’ label – also inspired by the ones you see sewn into the side of jeans pockets.

I still use this label to this day, although I’m thinking I should make it a brighter, stand out colour, rather than black. That said, most bags are bright colours, so maybe the black does stand out after all?

E is also for…

Ellie, a new design. Here’s my favourite, the mango one. I like it best because of it’s blue and white spotty lining.

Eels! The Eel Catcher’s Daughter, one of my stockists. This gorgeous gift shop in Ely, Cambridgeshire, is well worth a visit if you are in the area. Say hi to Helen and co, from me when you go there 🙂

What do you think of my ‘e’s for Easton? Are they too subtle, or is that how you like it? I’d love to hear what you think.