I can’t believe that the Fendi Baguette bag is 15 years old this year! This small but perfectly formed underarm handbag was released in 1997 and was an instant hit.

A Fendi Baguette bag from A/W 1997. A special edition of this beautiful multicoloured embroidered bag with leather trim has been re-released in 2012
Out of the designer ‘it’ bags, this has to be my favourite. It is called the ‘baguette’ because of its shape and for the fact that you carry it under your arm as you would a French baguette
Over the years Fendi have made the same shape bag in so many diffferent fabrics and leathers, furs, embroidered and sequined.

My favourite, it's understated and in beautiful leather with just the perfect handstitching all around the edges.
These photos (courtesy of Fendi) are some of my personal favourites but you can see the whole range of designs from 1997 to the present day on the Fendi website. It’s a fabulous archive.


The cow hide one is gorgeous ..I love the colours.
Thank you. I love them all – there are sooo many more too. You can see them all on the Fendi site.