I can’t believe that the Fendi Baguette bag is 15 years old this year! This small but perfectly formed underarm handbag was released in 1997 and was an instant hit.
Out of the designer ‘it’ bags, this has to be my favourite. It is called the ‘baguette’ because of its shape and for the fact that you carry it under your arm as you would a French baguette
Over the years Fendi have made the same shape bag in so many diffferent fabrics and leathers, furs, embroidered and sequined.
These photos (courtesy of Fendi) are some of my personal favourites but you can see the whole range of designs from 1997 to the present day on the Fendi website. It’s a fabulous archive.